| 課程代碼 |
1GM00501
|
| 課程中文名稱 |
高等企業研究方法
|
| 課程英文名稱 |
Advanced Business Research Method
|
| 學分數 |
3.0
|
| 必選修 |
必修
|
| 開課班級 |
博研經管一甲
|
| 任課教師 |
黃峰蕙
|
| 選課人數 |
|
| 上課教室(時間) |
|
週五
|
第5節
|
(E0602)
|
|
週五
|
第6節
|
(E0602)
|
|
週五
|
第7節
|
(E0602)
|
|
| 課程時數 |
3
|
| 實習時數 |
0
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| 授課語言 |
1.英語
◎全程外語教學
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| 輔導考證 |
無
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| 課程概述 |
學習社會及行為的研究方法，從題目的選擇、文獻回顧、研究架構的設定、問卷設計、進階統計分析、到報告撰寫等。透過選讀學術期刊文章來認識進階的研究議題：包括共同方法變異、多階層研究，並選擇一個研究題目來實作研究過程。
To learn how to choose a research topic, conduct a literature review, set up a theoretical framework, design questionnaires, analyzing data statistically, and write a research report. The students will practice a research project individually.
|
| 先修科目或預備能力 |
統計學
|
|
課程學習目標與核心能力之對應
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| 編號 | 中文課程學習目標 | 英文課程學習目標 |
|
1
|
To be able to understand the core concepts and knowledge of research methods.
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To be able to understand the core concepts and knowledge of research methods.
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|
2
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To be able to acquire the skills of collecting first and secondary data.
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To be able to acquire the skills of collecting first and secondary data.
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|
3
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To be able to apply professional statistical software on data analysis and to interpret its output properly.
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To be able to apply professional statistical software on data analysis and to interpret its output properly.
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|
4
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To accomplish a research report with analysis results under standard format.
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To accomplish a research report with analysis results under standard format.
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|
5
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To be able to cultivate a good learning attitude and independent-research spirit.
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To be able to cultivate a good learning attitude and independent-research spirit.
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|
| 就業力培養目標 |
此門課程無設定權重值
|
| 中文課程大綱 |
一、社會科學研究的理論：
1. 範型、理論與研究
2. 因果關係的本質
二、研究規劃與設計：
3. 研究設計
4. 概念化、測量與問卷設計
5. 抽樣
6. 共同方法變異
7. 多層次研究議題
三、研究執行策略：
8. 調查研究法
9. 田野調查法
四、研究分析方法：
10. 資料的量化與分析
11. 社會與行為統計
12. 社會與行為研究的倫理
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| 英/日文課程大綱 |
1. Paradigms, Theory, and Research.
2. The characteristics of Casual Relationship.
3. Research Design.
4. Conceptualization, Measurement and Questionnaire Design.
5. Sampling.
6. Common Method Variance.
7. Multi-level Research Issues.
8. Survey Research.
9. Qualitative Field Research.
10. Quantitative Data Analysis.
11. Social and Behavioral Statistics.
12. The Ethics of Social and Behavioral Research
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| 課程進度表 |
w1: 09/14 chapter 1: why do research?
w2: 09/21 chapter 2: What are the major types of social research?
w3: 09/28 chapter 3: Theory and Research.
w4: 10/05 Oral presentation for CMV & chapter 3: Theory and Research.
w5: 10/12 Oral presentation for CMV & chapter 4: The meanings of methodology.
w6: 10/19 Oral presentation for CMV & chapter 5: How to review the literature and conduct ethical studies.
w7: 10/26 Orally present and turn in your written proposal. (submit your ppt to FLIP)
w8: 11/02 Orally present your proposal.
w9: 11/09 attending international conference held by COB.
w10: 11/16 ORAL presentation for CMV & chapter 6: Strategies of research design.
w11: 11/23 Oral presentation for HLM & chapter 6: Strategies of research design.
w12: 11/30 ORAL presentation for HLM & chapter 7: Qualitative and quantitative measurement.
w13: 12/07 ORAL presentation for HLM & chapter 7: Qualitative and quantitative measurement.
w14: 12/14 Mid-term Exam (chapter 1,2,3,4,5,6,7 & CMV & HLM)
w15: 12/21 ORAL presentation for HLM & chapter 10: Survey Research
w16: 12/28 ORAL presentation for HLM & chapter 10: Survey Research
w17: 01/04 Present your final results on term-project
w18: 01/11 Present your final results on term-project (final report due)
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| 課程融入SDGs |
|
| 期考調查 |
| 期中考(第9週)考試方式 |
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| 期末考(第18週)考試方式 |
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| 其他週考試考試週次與方式 |
|
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| 教學方式與評量方式 |
| 課程學習目標 | 教學方式 | 評量方式 |
| To be able to understand the core concepts and knowledge of research methods. |
課堂講授
實作演練
|
筆試
（
期中
）
|
| To be able to acquire the skills of collecting first and secondary data. |
實作演練
課堂講授
|
口頭報告
（
平時
）
|
| To be able to apply professional statistical software on data analysis and to interpret its output properly. |
課堂講授
實作演練
|
口頭報告
（
平時
）
書面報告
（
期末
）
|
| To accomplish a research report with analysis results under standard format. |
實作演練
課堂講授
|
口頭報告
（
平時
）
書面報告
（
期末
）
|
| To be able to cultivate a good learning attitude and independent-research spirit. |
實作演練
啟發思考
|
日常表現
（
平時
）
|
|
| 指定用書 |
| 書名 |
Social Research Methods: Qualitative and Quantitative Approaches
|
| 作者 |
W. Lawrence Neuman
|
| 書局 |
Pearson
|
| 年份 |
2014
|
| 國際標準書號(ISBN) |
978-1-292-02023-5.
|
| 版本 |
7ed.
|
請同學遵守智慧財產權觀念，使用正版教科書，不得不法影印、下載及散布，以免觸犯智慧財產權相關法令
。 |
| 參考書籍 |
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| 教學軟體 |
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| 課程規範 |
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