| 課程代碼 |
65D00701
|
| 課程中文名稱 |
企業概論
|
| 課程英文名稱 |
Introduction to Business
|
| 學分數 |
3.0
|
| 必選修 |
必修
|
| 開課班級 |
四國際商務一甲
|
| 任課教師 |
周德光,居俐
|
| 上課教室(時間) |
|
週二
|
第2節
|
(E0507)
|
|
週二
|
第3節
|
(E0507)
|
|
週二
|
第4節
|
(E0507)
|
|
| 課程時數 |
3
|
| 實習時數 |
0
|
| 授課語言 |
1.英語
◎全程外語教學
|
| 輔導考證 |
無
|
| 課程概述 |
This course is an introduction to the many facets of the private enterprise system and of the businesses that operate within its framework. Your experience in this course will enable you to gain a better understanding of what business arena is all about, how a business operates and which business functions are needed in any business enterprise.
The course will focus on business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, management processes, human resource management, marketing management, business finance, business decision‐making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy
|
| 先修科目或預備能力 |
|
|
課程學習目標與核心能力之對應
|
| 編號 | 中文課程學習目標 | 英文課程學習目標 | 對應系指標 |
|
1
|
能了解企業創立及運作本質的相關知識
|
To understand how a business is established and operated
|
1 國際商務知識
|
|
2
|
能應用相關知識，分析企業的經營作為
|
To learn relevant knowledge for analyzing a business's operation
|
9 實務技能
|
|
3
|
能與他人合作，來探討企業案例
|
Be able to cooperate with others to investigate business cases
|
7 整合協調溝通
|
|
4
|
能體認正確應用企業知識的重要性
|
To appreciate the importance of correctly using business knowledge
|
14 人文素養
|
|
| 就業力培養目標 |
| |
校指標 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
| |
專業知識 |
實務技能 |
資訊能力 |
整合創新 |
外語能力 |
熱誠抗壓 |
表達溝通 |
敬業合群 |
人文素養 |
服務關懷 |
| |
50% |
20% |
0% |
0% |
0% |
5% |
0% |
10% |
10% |
5% |
| |
系指標 |
1 |
4 |
9 |
2 |
11 |
12 |
10 |
5 |
13 |
3 |
6 |
7 |
14 |
8 |
| |
國際商務知識 |
資料分析能力 |
實務技能 |
電腦應用技能 |
商務企劃能力 |
邏輯思考能力 |
外語能力 |
穩定度抗壓性 |
主動負責學習 |
自我行銷能力 |
商務簡報能力 |
整合協調溝通 |
人文素養 |
企業倫理 |
| |
50% |
0% |
20% |
0% |
0% |
0% |
0% |
0% |
5% |
0% |
0% |
10% |
10% |
5% |
|
| 中文課程大綱 |
1. 當代企業環境
2. 成功企業之開創與成長
3. 組織管理、領導、作業管理、員工激勵、人力資源管理
4. 行銷
5. 財務資源
|
| 英/日文課程大綱 |
The course will cover the following important topics:
Part 1: Today's Business Environment
Ethics & Social Responsibility; Economics; Globalization
Part 2: Starting & Growing a Successful Business
Forms of Ownership ; The Entrepreneurial Spirit
Part 3: Management
Management & Leadership; The Effective Organization; Operations Management
Motivating Employees ; Human Resource Management
Part 4: Marketing
Product & Pricing Strategies ; Distribution & Promotion Strategies
Part 5: Financial Resources
Accounting & Financial Statements; Financial Management; Securities Markets
|
| 課程進度表 |
|
| 課程融入SDGs |
|
| 期考調查 |
| 期中考(第9週)考試方式 |
|
| 期末考(第18週)考試方式 |
|
| 其他週考試考試週次與方式 |
|
|
| 教學方式與評量方式 |
| 課程學習目標 | 教學方式 | 評量方式 |
| 能了解企業創立及運作本質的相關知識 |
--
|
--
|
| 能應用相關知識，分析企業的經營作為 |
--
|
--
|
| 能與他人合作，來探討企業案例 |
--
|
--
|
| 能體認正確應用企業知識的重要性 |
--
|
--
|
|
| 指定用書 |
| 書名 |
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| 作者 |
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| 書局 |
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| 年份 |
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| 國際標準書號(ISBN) |
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| 版本 |
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請同學尊重智慧財產權，使用正版教科書，不得非法影印，以免觸犯智慧財產權相關法令
。 |
| 參考書籍 |
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| 教學軟體 |
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| 課程規範 |
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