| 課程代碼 |
N0M01001
|
| 課程中文名稱 |
策略管理
|
| 課程英文名稱 |
Strategic Management
|
| 學分數 |
3.0
|
| 必選修 |
必修
|
| 開課班級 |
碩商管國際二甲
|
| 任課教師 |
胡中州
|
| 選課人數 |
|
| 上課教室(時間) |
|
週二
|
第6節
|
(E0604)
|
|
週二
|
第7節
|
(E0604)
|
|
週二
|
第8節
|
(E0604)
|
|
| 課程時數 |
3
|
| 實習時數 |
0
|
| 授課語言 |
1.英語
◎全程外語教學
|
| 輔導考證 |
無
|
| 課程概述 |
This course emphasizes on the concept of strategy formulation and implementation by integrating and aligning various business functions to achieve a long-term competitive advantage. It serves as an opportunity to develop knowledge and skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. Students learn about business planning and the implementation of organizational change through structures, systems and people. The teaching approaches adopted are lecture, case studies, and guest speaking.
|
| 先修科目或預備能力 |
Any basic level course of organization behavior and management.
|
|
課程學習目標與核心能力之對應
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| 編號 | 中文課程學習目標 | 英文課程學習目標 |
|
1
|
To be able to demonstrate an understanding of business strategy and the essential terminology and concepts such as the strategic management process, the macro-environment of business, industry competition, various levels of strategy in a business, etc.
|
To be able to demonstrate an understanding of business strategy and the essential terminology and concepts such as the strategic management process, the macro-environment of business, industry competition, various levels of strategy in a business, etc.
|
|
2
|
To have basic knowledge of how and why managers allocate resources directed at long‐term firm survival and success.
|
To have basic knowledge of how and why managers allocate resources directed at long?term firm survival and success.
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|
3
|
To be able to integrate knowledge and skills learned in earlier classes (e.g., finance, accounting, operations, marketing)
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To be able to integrate knowledge and skills learned in earlier classes (e.g., finance, accounting, operations, marketing)
|
|
4
|
To be able to appreciate why ethical principles and socially responsible management practices matter greatly while conducting a business strategically.
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To be able to appreciate why ethical principles and socially responsible management practices matter greatly while conducting a business strategically.
|
|
5
|
To be able to enhance presentation and communication skills in an academic or a business environment.
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To be able to enhance presentation and communication skills in an academic or a business environment.
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|
| 就業力培養目標 |
此門課程無設定權重值
|
| 中文課程大綱 |
Course Objective (Upon completion of the course, the students shall be capable of achieving the following objectives:)
1. To be able to demonstrate an understanding of business strategy and the essential terminology and concepts such as the strategic management process, the macro-environment of business, industry competition, etc.
2. To have basic knowledge of how and why managers allocate resources directed at long‐term firm survival and success.
3. To be able to integrate knowledge and skills learned in earlier classes (e.g., finance, accounting, operations, marketing) for identifying and solving business problems.
4. To be able to appreciate why ethical principles and socially responsible management practices matter greatly while conducting a business strategically.
5. To be able to enhance presentation and communication skills in an academic or a business environment.
1. 策略管理是一門藝術和科學
2. 保持策略性領先
3. 外部環境評價
4. 管理企業資源
5. 選擇業務層級的策略
6. 競爭與合作的舉措
7. 國際市場中的競爭
8. 選擇企業層級的策略
9. 通過組織設計實行策略
10. 透過公司治理、企業道德和社會責任以領導有倫理的組織
|
| 英/日文課程大綱 |
1. Mastering Strategy: Art and Science
2. Leading Strategically
3. Evaluating the External Environment
4. Managing Firm Resources
5. Selecting Business-Level Strategies
6. Supporting the Business-Level Strategy: Competitive and Cooperative Moves
7. Competing in International Markets
8. Selecting Corporate-Level Strategies
9. Executing Strategy through Organizational Design
10. Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
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| 課程進度表 |
Week 1 (1) Introduction of the class and instructor.
(2) Acquaintance with students.
(3) Explain the syllabus and course structure.
Ps. 09/22~09/25 Add and drop courses period.
Week 2 (1) Overview Chapter 1: Mastering Strategy: Art and Science.
(2) Explain the so-called “My Strategic Point!”
Week 3 (1) Explain and conduct team formation.
(2) Overview “Mastering Strategy: Art and Science.”
Week 4 No Class – Observing National Holiday (Double Tenth Day)
Week 5 (1) Overview “Leading Strategically.”
(2) Discuss team project assignment (Final Project Presentation).
Week 6 (1) Overview “Evaluating the External Environment.”
(2) Discuss team project assignment (Final Project Presentation).
Week 7 (1) Overview “Managing Firm Resources.”
(2) Select and submit the selected company information for Final Project assignment.
Week 8 (1) Overview “Selecting Business-Level Strategies.”
Week 9 Midterm Examination (Coverage: Up-to-date materials of all chapters). GOOD LUCK!
Week 10 (1) Overview “Supporting the Business-Level Strategy: Competitive and Cooperative Moves.”
(2) Final project progress report #1 (in class).
Week 11 (1) Overview “Competing in International Markets.”
Week 12 (1) Overview “Selecting Corporate-Level Strategies.”
Week 13 (1) Overview “Executing Strategy through Organizational Design.”
Week 14 (1) Overview “Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility.”
(2) Final m project progress report #2 (in class).
Week 15 (1) Final Project Presentations I.
Week 16 (1) Final Project Presentations II.
Week 17 (1) Final Project Presentations III.
Week 18 Final Examination Week: Submit Final Project (the electronic copy of Final project report docx file and the presentation Powerpoint pptx file)
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| 課程融入SDGs |
|
| 期考調查 |
| 期中考(第9週)考試方式 |
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| 期末考(第18週)考試方式 |
|
| 其他週考試考試週次與方式 |
|
|
| 教學方式與評量方式 |
| 課程學習目標 | 教學方式 | 評量方式 |
| To be able to demonstrate an understanding of business strategy and the essential terminology and concepts such as the strategic management process, the macro-environment of business, industry competition, various levels of strategy in a business, etc. |
課堂講授
|
筆試
（
期中
）
|
| To have basic knowledge of how and why managers allocate resources directed at long‐term firm survival and success. |
課堂講授
|
筆試
（
期中
）
|
| To be able to integrate knowledge and skills learned in earlier classes (e.g., finance, accounting, operations, marketing) |
分組討論
|
自我評量
（
平時
）
|
| To be able to appreciate why ethical principles and socially responsible management practices matter greatly while conducting a business strategically. |
課堂講授
|
自我評量
（
平時
）
|
| To be able to enhance presentation and communication skills in an academic or a business environment. |
成果驗收
|
口頭報告
（
期末
）
|
|
| 指定用書 |
| 書名 |
Mastering Strategic Management
|
| 作者 |
Ketchen, D., & Short, J.
|
| 書局 |
Washington, D.C.: Saylor Foundation
|
| 年份 |
2011
|
| 國際標準書號(ISBN) |
978-1-4533231-0-6
|
| 版本 |
v1.0
|
請同學遵守智慧財產權觀念，使用正版教科書，不得不法影印、下載及散布，以免觸犯智慧財產權相關法令
。 |
| 參考書籍 |
Class handouts: Timely/trendy supplemental materials (e.g., current trends/issues) may be distributed in class or posted in the course website (STUST Flip System).
|
| 教學軟體 |
N/A
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| 課程規範 |
• Please respect intellectual property rights. Photocopying licensed materials such as copyrighted textbooks or journal articles may illegally breach the intellectual property rights laws.
• This course subscribes to rules/policies set by the Southern Taiwan University of Science and Technology and the College of Business. Students must familiarize themselves to relevant university regulations and are strongly advised to follow all rules/policies accordingly.
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