| 課程代碼 |
N0M01A01
|
| 課程中文名稱 |
動態競爭與產業分析
|
| 課程英文名稱 |
Dynamic Competitive and Industrial analysis
|
| 學分數 |
2.0
|
| 必選修 |
選修
|
| 開課班級 |
碩商管國際一甲
|
| 任課教師 |
章至豪
|
| 上課教室(時間) |
|
週一
|
第5節
|
(E0604)
|
|
週一
|
第6節
|
(E0604)
|
|
| 課程時數 |
2
|
| 實習時數 |
0
|
| 授課語言 |
1.英語
◎全程外語教學
|
| 輔導考證 |
無
|
| 課程概述 |
To make students understand the definition and scope of industry in order to cope with the change of globalization. It is expected that students are able to tell the status and trend, and make a full presentation of one specific industry according to the knowledge learned from lessons.
|
| 先修科目或預備能力 |
|
|
課程學習目標與核心能力之對應
|
| 編號 | 中文課程學習目標 | 英文課程學習目標 |
|
1
|
辨別動態競爭以利進行決策
|
To determine the dynamic competitive in order to make decision
|
|
2
|
瞭解個別產業競爭優勢
|
To understand the competitive advantage of individual industry
|
|
3
|
瞭解產業分析方法
|
To understand the methodology of Industrial analysis
|
|
4
|
培養獨立思考與批判能力
|
To cultivate independent thinking and critical ability
|
|
| 就業力培養目標 |
此門課程無設定權重值
|
| 中文課程大綱 |
1. The definition and scope of industry
2. The analysis model of industry competition
3. The tool for industrial analysis
4. The skill of strategic presentation
5. How to write an excellent industry report
6. Personal and team work
|
| 英/日文課程大綱 |
1. The definition and scope of industry
2. The analysis model of industry competition
3. The tool for industrial analysis
4. The skill of strategic presentation
5. How to write an excellent industry report
6. Personal and team work
|
| 課程進度表 |
I. Methodology (6 weeks)
1. Introduction
2. Primary data and Secondary data
3. Logical thinking and data analysis
4. Theoretical discussion
A. Industrial organization
B. Network externality (standard)
C. Cluster
5. Market space and its measurement
6. Tools and Models
A. SWOT
B. Five forces
C. BCG
D.Strategic group
E. PLC
F. Ansolf matrix
II. Case study (3 weeks)
1. Smartphone
2. Wearable
3. IoT
4. e-Commerce
5. Display
6. PC, Laptop and Tablet
III. Presentation (3 weeks)
1. Final personal report
IV. Real Practice
1. Guest speaker speech
2. Company interview A
3. Company interview B
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| 課程融入SDGs |
|
| 期考調查 |
| 期中考(第9週)考試方式 |
|
| 期末考(第18週)考試方式 |
|
| 其他週考試考試週次與方式 |
|
|
| 教學方式與評量方式 |
| 課程學習目標 | 教學方式 | 評量方式 |
| 辨別動態競爭以利進行決策 |
課堂講授
分組討論
|
課堂展演
（
平時
）
|
| 瞭解個別產業競爭優勢 |
分組討論
|
口頭報告
（
期中
）
|
| 瞭解產業分析方法 |
課堂講授
|
口頭報告
（
期末
）
|
| 培養獨立思考與批判能力 |
實作演練
|
書面報告
（
期末
）
|
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| 指定用書 |
| 書名 |
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| 作者 |
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| 書局 |
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| 年份 |
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| 國際標準書號(ISBN) |
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| 版本 |
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請同學尊重智慧財產權，使用正版教科書，不得非法影印，以免觸犯智慧財產權相關法令
。 |
| 參考書籍 |
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| 教學軟體 |
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| 課程規範 |
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